Me and my brother started Velcra in around year 2000. It started with us two making songs with a Roland XP-50 and a sampler. (Actually my set was a Roland XP-10 and a PC with a freebie Cubase). That turned into a full-on band with some amazing musicians, and sound and light engineers. We got signed to Virgin/EMI in 2001 and released our first album Consequences of Disobedience in 2002. The second album “Between Force and Fate” was also released through Virgin/EMI in 2005. The third album was released in 2007 through our own label Underarts. In 2008 we all went our separate ways.
This was an amazing, all consuming, passoinate time in my life. It was great while it lasted, and I’m proud to list our work here.
All albums are available on Spotify, Nokia Music, iTunes etc.
Consequences of Disobedience (2002):
The first album was a blend of all the things we liked. It’s full of pop melodies spiced up with harder rock and metal elements.
Our first video was made as a student project. We stood in that pool of water for three days.
Can’t Stop Fighting:
The second video was filmed in a train shelter. Over 100 volunteers turned up to party with us.
The footage to this video was filmed during our German tour. It pretty much sums up what that tour was about.
Between Force and Fate (2005)
Our second album took a harder hitting approach. We were very much influenced by the live gigs, and wanted to create songs that would work well in the live situation. My voice had also developed a lot, and I really wanted to show everyone what I could do with it.
Our Will Against Their Will:
This video was filmed at a gig in Tavastia, Helsinki. A great gig indeed.
Memory Loss is made by our friend and animator CHRZU. I love his script writing in particular.
The Bong Song
This was the first video we produced ourselves. I loved the experimental approach and the moody atmosphere of it.
Hadal was our last album. At this time we felt we’d done all the screaming and shouting we needed, and wanted to make something beautiful and fragile.
Quick and Dirty:
Another one of our own productions, Quick and Dirty was a quick and dirty video. It was pretty much improvised on the set. I loved making it and having a bit of fun. I also loved the dress that my friend designed and made for me for this video.
Dusk Becomes Dawn:
This video was more about playing with light than a big story line. Again I enjoyed the experimental approach. The images were created on the spot and in the moment.