Behind the scenes of an AI music video

I have made music videos in just about every way possible. Big crews. Heavy lights. Custom sets. A hundred people running around while I stand there in full glam pretending this is completely normal. I have also made videos on my own with nothing but a prop, an idea and my phone. Both ends of the spectrum have their charms.

But this time I created an entire music video using nothing but AI, my laptop and a fierce determination to see what might happen if I let technology collide with my creative instincts.

AI as a Creative Catalyst, Not a Shortcut

You would think creating music with AI would be quick. Type a prompt, wait a few seconds and enjoy a fully formed track. Yeah, no.

What AI did give me was something far more useful. It broke the blank page. It offered sketches, directions, a starting point. AI kicked my brain into motion.

To make a professional track I still worked the way I always do: with intent, craft and a human partner whose ears I trust. Nothing that you hear on the finished track is made with AI.

Building Worlds Without Permission

Where AI truly shocked me was in the visual world-building. Castles, spacecraft, ornate gowns, weapons that have never existed. Entire universes, conjured at my request. No budget constraints, no location scouting, no costume departments. Just imagination meeting processing power.

This is what creative freedom feels like. No waiting for permission. No shrinking your vision to fit practicality. Simply deciding what you want to create and watching it take shape.

Of course, power always comes with chaos. Consistency was a battle. Outfits shifted, faces morphed, physics bent itself into impossible angles. Editing became an exercise in precision and ruthless cutting. AI can be breathtaking, and it can also be utterly cursed.

The Real Work Still Belongs to the Artist

On the surface creating with AI is as simple as punching a few words in and watch the magic happen. The truth is quite different. AI can help you create anything, but you still need to decide what it creates, and drive the vision into somehting that's worth creating. And watching. AI gives you extraordinary material to work with, but it demands discipline. Thousands of micro-decisions. Hours of editing. A clear artistic vision to hold the whole thing together.

AI didn’t make my video. I made the video by using AI.

A New Frontier for Artists

The real question is no longer whether AI belongs in the creative process. It already does. The question is how do we end up using it, bending it to our visions and creating in a way that simply wasn't possible in the past. To step into bigger visions, stranger ideas, larger worlds.

I'm excited to see what this all evolves into.