About

Hi there, I'm Jessi Frey.

I make industrial rock, darksynth and art.

I’ve been making and releasing music for a long time, across different eras, and ways of working. The world is changing fast.So is how my music gets made. I was never one for nostalgia, anyway.

AI is part of my creative process. I use it as an instrument, a collaborator, and a tool for experimentation. I am excited about what it has made possible.

This is my creative world, welcome.

The Full Story

I started my creative adventure as the lead singer of Velcra, a Finnish industrial metal band. We got signed with Virgin Records. Our albums hit the top-40 charts in Finland. Touring with bands like Guano Apes and OOMPH! was an amazing experience, taking our music across Europe before we decided to go our separate ways after three albums.

For the following years I thought I was done with music. I moved to the UK and embarked on a career in tech developing music apps for Nokia, and exploring the wild world of entrepreneurship. 

But music came back to me. 2019 saw the release of 'Villainess', my debut solo album that I wrote, programmed and produced myself. It was a shift from the metal scene to a dark, retro inspired synth pop sound. I released it fully independently. Villainess hit #7 in Finland’s physical sales charts.

My second album, 'Warrior', was written during the deepest, darkest months of the pandemic. It was return to my industrial roots. I found inspiration in the classic industrial sounds as well as the contemporary vibes of the cyberpunk and darksynth scenes. 'Warrior' was a blend of my past and present. Warrior was welcomed especially by the industrial lovers, and the single Bloodsport spent four years on Spotify's Industrial playlist.

Bloodsport

Right now I'm excited about AI and  I'm exploring what I can do with it both in music as well as visually. 

My current projects

Voyager

My first EP of this AI era is called Voyager, out in May 2026.

AI for Musicians

I also started a community called AI for Musicians for fellow musicians who want to learn to use AI in their music, artwork, videos and content. Click here to join!


YouTube

I am sharing both my work and the making of behind the scenes on my YouTube Channel. Check it out and subscribe here.

Let's stay in touch!

If you read this far, I'd like to invite you to sign up to my email list and I'll send you all new releases, videos and whatever I else I create straight to your inbox!