About
Hi there, I'm Jessi Frey.
Evolving from a major label industrial metal artist, to an independent solo artist, I'm currently exploring the creative possibilities of AI.
The Long Story
Some people call me the Queen of Industrial. I write, produce, sing and create all artwork you find here.
I started my creative adventure as the lead singer of Velcra, a Finnish industrial metal band. We got signed with Virgin Records after releasing just one demo. Our albums hit the top-40 charts in Finland, and we even got nominated for the best newcomer at Emma Gaala – the Finnish version of the Grammy’s. Touring with bands like Guano Apes and OOMPH! was an amazing experience, taking our music across Europe before we decided to go our separate ways in 2008.
For the next decade I thought I was done with music. I moved to Bristol, UK and embarked on a new career - developing music apps for Nokia, and exploring the wild world of entrepreneurship.
But music came back to me, despite my resistance. 2019 saw the release of 'Villainess', my debut solo album that I wrote, programmed and produced myself. It was a shift from the metal scene to a dark, retro inspired synth pop sound. I also released it fully independently. Villainess hit #7 in Finland’s physical sales charts.
My second album, 'Warrior', was written during the deepest, darkest months of the pandemic. It was return to my industrial roots. I found inspiration in the classic industrial sounds as well as the contemporary vibes of the cyberpunk and darksynth scenes. 'Warrior' was a blend of my past and present. Warrior was welcomed especially by the industrial lovers, and so far the single Bloodsport has spent over two years on the Spotify's Industrial playlist.
Right now I'm excited about AI and I'm exploring what I can do with them both in music as well as visually. This is a new fun and exciting era and I'm excited to share my explorations and learnings with you.
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